60-minute 1:1 session
A live working call with an Oniks analyst. Recorded and sent to you if you want it.
Commissioned work
1:1 Positioning Call
Sixty minutes with an analyst to settle who you serve, what category you are in, and the line you lead with.
€75one-time
Call within 5 business days
Secure checkout by Stripe · appears as “Oniks Capital — Startup Positioning”
One-time fee. No subscription, no card stored. Non-refundable once work has started, unless otherwise agreed in writing — see our Terms of Service.
What this is
One hour on the phone with an analyst, and a positioning document that outlives the call.
A 60-minute working call, one to one, on how your company is positioned. We pressure-test the customer, the problem and the category you are claiming, then send a written positioning document with the one-liner and messaging we land on. It is a working session — you leave with decisions made, not a proposal to consider.
What analyst-driven means here
The analyst on the call works from the Oniks company files: who else is claiming your category in Ukraine and the region, how they describe themselves, and where the space is genuinely open. Positioning gets argued against real comparables on file rather than against opinion.
66+
Ukrainian companies on file
18
Sectors covered
19
Cities across Ukraine
46+
Investors reading
Read live from the Oniks database. Company files carry a source and a date on every field.
How it works
Four steps, and only one of them is yours.
- 01
Pay
Card checkout through Stripe, about a minute. No Oniks account needed and nothing recurring.
- 02
Send a short brief
Your market, your current one-liner, what is not landing, and two or three time windows. Address and subject line come with your receipt.
- 03
The call
Sixty minutes, one to one. We challenge the framing, test the customer and shape the line that survives a meeting. Recorded if you want a copy.
- 04
Document lands
A written positioning document within five business days of the call — one-liner, category, differentiation, and the messaging that follows from it.
What you receive
Everything below is included for €75.
Positioning document
Written, in PDF: the customer, the problem, the category and the differentiation we agree on.
Sharpened one-liner
The single sentence you can repeat in any meeting without flinching.
Differentiation map
Who else claims your space, drawn from the companies we already track, and where you sit against each.
Who it is for
We would rather you didn't buy the wrong thing.
Buy it if
- Your one-liner changes every time you say it and you cannot tell which version is right.
- Investors or customers describe a different company back to you than the one you are building.
- You are entering a new market, or repositioning after a pivot, and want it argued against real comparables.
Don't buy it if
- You want a brand identity, a logo or a visual system — that is not what this is.
- You want a long-term retainer or a fractional CMO.
- You want the decision made for you. This is a working call; you leave holding the call.
Before you pay
The questions people actually ask.
How fast is it?
Calls are usually scheduled within five business days of payment. The written positioning document follows within five business days of the call itself.
What does "analyst-driven" actually mean here?
The call is with a person on the Oniks research desk — the team that builds the company files on the platform. The differentiation map comes out of those files, so who else claims your category is checked, not guessed.
Is this useful pre-product, or only with traction?
Both. Pre-product the hour goes on customer and problem framing. With traction it goes on category, differentiation and the message that holds as you scale.
What should I prepare?
Send the brief at least 24 hours ahead. Your current deck, site, or any wording you are testing all help, but none is required.
1:1 Positioning Call. Call within 5 business days.
Sixty minutes with an analyst to settle who you serve, what category you are in, and the line you lead with.
€75one-time
Call within 5 business days
Secure checkout by Stripe · appears as “Oniks Capital — Startup Positioning”
One-time fee. No subscription, no card stored. Non-refundable once work has started, unless otherwise agreed in writing — see our Terms of Service.
